OverviewA good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.
PromptCreate a PowerPoint presentation with audio narration for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.Note: Remember to use both on-screen text and audio narration or speaker notes in your PowerPoint slides to convey your information effectively. If narration is not possible due to technical challenges, develop precise and extensive speaker notes while addressing all the rubric elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.Specifically, you must address the following criteria:
Identify two SMART objectives—one for each marketing strategy identified in the previous assignment. (slides 1–2)
How does each objective align with the SMART framework? Begin this part by restating the identified marketing strategies and then state the SMART objectives.
Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies. (slides 3–4)
What are your reasons for choosing each KPI?
Determine two methods to monitor the results of the identified KPIs. (slides 5–6)
Why have you chosen these methods?
Guidelines for SubmissionSubmit a 6-slide PowerPoint presentation with audio narration or speaker notes. Consult the Shapiro Library APA Style Guide for more information.
Place this order or similar order and Get High Quality Custom Made Content. “ ” for 20% discount
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more