Alter Company Ltd. and Bounder Company Ltd. manufacture the same product, each under their own brand

Alter Company Ltd. and Bounder Company Ltd. manufacture the
same product, each under their own brand name. Alter Company Ltd.’s product
represents 46% of the domestic market, and Bounder Company Ltd.’s product
represents 48% of the domestic market. Alter Company Ltd. and Bounder Company
Ltd. are considering a merger, with the merged company continuing to sell the
two brands as separate products. What issues are raised by these facts?

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