Although Ford once exemplified corporate efficiency—it is the birthplace of the assembly line and…

Although
Ford once exemplified corporate efficiency—it is the birthplace of the assembly
line and home of the celebrated Whiz Kids, who pioneered many modern management
techniques in the 1960s—it has degenerated into a symbol of inefficiency. Weary
corporate lifers have become all too comfortable with the idea of losing money.
Mediocrity is acceptable. The company’s complacency shows up in the very
language it uses internally to rate its own models. It uses the designations
“L” for Leader, “AL” for Among Leaders, and “C” for Competitive. Too many
executives simply strive for Cs, says
»

Although
Ford once exemplified corporate efficiency—it is the birthplace of the assembly
line and home of the celebrated Whiz Kids, who pioneered many modern management
techniques in the 1960s—it has degenerated into a symbol of inefficiency. Weary
corporate lifers have become all too comfortable with the idea of losing money.
Mediocrity is acceptable. The company’s complacency shows up in the very
language it uses internally to rate its own models. It uses the designations
“L” for Leader, “AL” for Among Leaders, and “C” for Competitive. Too many
executives simply strive for Cs, says William C. “Bill” Ford Jr., executive
chairman of the board. When asked about the grading system, the great grandson
of Henry Ford mimes putting a gun to his head and pulling the trigger. “We
still do that?” he asks in disbelief. “I don’t know where that came from.”

»

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