As a longtime observer of the auto industry, David E. Cole, chairman of the Center for Automotive…

As a
longtime observer of the auto industry, David E. Cole, chairman of the Center
for Automotive Research in Ann Arbor, Michigan, is not sure that Mulally will
succeed in his mission. But he has concluded that Ford’s culture is beyond
fixing by anyone who has spent a long time inside the company, or any of the
“usual candidates” at other automakers. “Ford employees feel very paternalistic
toward Ford,” says Cole, “and the only way Bill was going to convince them that
the company was truly at risk was by bringing in someone they’d never heard of
to break the cycle.”

1. What
attributes of
»

As a
longtime observer of the auto industry, David E. Cole, chairman of the Center
for Automotive Research in Ann Arbor, Michigan, is not sure that Mulally will
succeed in his mission. But he has concluded that Ford’s culture is beyond
fixing by anyone who has spent a long time inside the company, or any of the
“usual candidates” at other automakers. “Ford employees feel very paternalistic
toward Ford,” says Cole, “and the only way Bill was going to convince them that
the company was truly at risk was by bringing in someone they’d never heard of
to break the cycle.”

1. What
attributes of good organizational leadership do you see Alan Mulally display?

2. What
changes is he making in rewards, skills, and selection of key leaders that are
most different from Ford’s past?

3. Do you
think they will be embraced? And work?

4. How is he
changing the Ford culture?

5. What will
be his hardest task?

6. Do you
sense he operates at the margin, ethically speaking, or that his principles are
transparent? Why?

»

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