Assessment 2

This assignment is a follow-up to Assignment 1. Using Johnson & Johnson info and data but the companies name is GenaTech. Follow the template attached.

Develop a substantial corporate email (approximately 3-4 pages) to your manager from GenaTech on the importance of mission and vision statements and the code of ethics for a business.
Companies such as Google and Microsoft spend a considerable amount of money on their corporate websites to illustrate and describe their company mission, vision, and values. Even small business entrepreneurs are encouraged to formulate mission, vision, and values statements as part of a formal business plan that is shared with banks and angel investors. What is the real purpose of having a mission statement for a business? How does it impact the success of a business? Do you know the mission and vision of your workplace?
A code of ethics is also an important guide for businesses of all sizes, especially when the future depends on sustainability for humans and the planet. According to the Ethics Resource Center (2001), a code of ethics serves to:

Raise ethical expectations.
Legitimize dialogue about ethical issues.
Encourage ethical decision-making.
Prevent misconduct [while providing] a basis for enforcement.

As a stakeholder (customer, employee, or investor), the ability to analyze an organization’s code of ethics can help you understand the ethical considerations and values that guide business transactions and decisions.
This assessment gives you the opportunity to use the same Fortune 500 company website from Assessment 1 and learn about their mission, vision, and code of ethics. (You will refer back to the Fortune 500 company you chose in all assessments of this course.) Analyzing this company’s mission, vision, and code of ethics in relation to the work that the business does will give you a view of the importance of these statements for providing a foundation for the strategic direction of an organization. Next, you will have the opportunity to develop a corporate email on the importance of mission, vision, and code of ethics that would be presented to your manager at GenaTech, the fictitious company you are working for throughout the course.
References
Barker, P. (2016). Draft your code of ethics. Accountancy Ireland, 48(4), 6163.
Ethics Resource Center. (2001). Code of ethics toolkit: A guide to developing your organization’s code of ethics [PDF]. https://www.shrm.org/about-shrm/Documents/chapter-coe.pdf
Scenario
Your manager at GenaTech was pleased with the work you did in your internship, and has temporarily placed you in the IT department. Your first work task is to help design the mission, vision, and ethics page on the GenaTech corporate website.
For this assessment, you will:

Research the Fortune 500 website you selected as an example and purpose of a mission statement from your resources.
Prepare an internal corporate e-mail about the importance of the mission, vision, and code of ethics to the success of GenaTech. In the e-mail you will also include recommendations about two design elements for GenaTech’s mission, vision, and code of ethics web pages, and how these design elements would support GenaTech’s business goals.

Instructions
Develop a substantial corporate email (approximately 34 pages) to your manager on the importance of mission and vision statements and the code of ethics for a business. Research your chosen website and be ready to give some design suggestions for the GenaTech website.
Do not send the e-mail to faculty as a real e-mail. Use the Assessment 2 Template [DOCX] to write the e-mail in the form of a paper using professional grammar, mechanics, and references. Research the mission, vision, and code of ethics on the corporate website of the Fortune 500 business you selected for the last assessment.

Find the mission and vision statements on the website.
Look for ways the company puts its mission and vision into action and note 12 examples.
Locate the corporate code of ethics. How is it displayed? Is it directed mostly at employees or at consumers? What kind of examples are given?

2. Read the resource below about mission, vision, and code of ethics to learn about the purpose of these foundational guidelines. Be prepared to cite at least three reputable resources to support your ideas, including the website you researched.

Barker, P. (2016). Draft your code of ethics. Accountancy Ireland, 48(4), 6163.

3. Write a 34 page internal corporate e-mail using the Assessment 2 Template [DOCX] and include the following:

Format.

TO: (audience for the e-mail).
FROM: (writer of the e-mail).
RE: (reason or topic for the e-mail).

Introduction.

Describe the Fortune 500 website reviewed.
Briefly state the purpose of the e-mail.

Body paragraphs.

Explain the purpose and key elements of mission statements.

Use real-world examples and supporting evidence.

Explain the purpose and key elements of vision statements.

Use real-world examples and supporting evidence.

Explain the purpose and key elements of a code of ethics.

Why should the code of ethics be directed toward all stakeholders, including leadership, employees, and customers?

Describe the relationship between a company’s mission and vision statements and its code of ethics.

How does it impact the strategy and management of the company?

Describe two elements (graphics, buttons, links, menus, other items specific to the design of a webpage) to include on GenaTech’s website on the mission, vision, and ethics web page on the corporate website.

Explain the rationale for adding each to the website.
Explain how these elements could support business goals.

Conclusion.

Review the purpose of the mission, vision, and code of ethics.
Review how the suggested elements for the website could support business goals in the future.

References (This is in addition to your 34 pages of content).

Submit your e-mail in the form of a paper as an assessment. Do not send it as a real e-mail or course message to faculty.
It is recommended to submit your paper to Smarthinking to get feedback on your paper at least two days before you turn it in.
Additional Requirements

Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 1: Explain the underlying principles of successful businesses.

Explains the purpose and key elements of mission and vision statements.
Describe two elements to include on the GenaTech mission, vision, and ethics web page on the corporate website.

Competency 2: Examine ethical principles associated with the field of business.

Explains the purpose and key elements of a company’s code of ethics.
Describe the relationship between a company’s mission and vision statements and its code of ethics.

Competency 5: Communicate in a manner that is scholarly, professional, and consistent with expectations for the field of business.

Conveys purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Organizes content so ideas flow logically with smooth transitions.

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