xecutive Summary (aka Abstract)
A one- or two-paragraph statement summing up the Case Study (what, why, when, where, how, and who). Introduces the project, critical questions, problem statement, and provides highlights of the important findings.
Introduction (aka Background)
Provides information leading up to the Case Study that will help to position the importance of the study. Describes what you did, and why it was of interestand tries to influence the readers interest. Typically several paragraphs. However, the Introduction can be limited by the extent of background information that you have.
Presents the problem statement that the case study is focusing on and that is the basis of your analysis. May include question(s) that led to development of the problem statement. Substantiate the problem statement by provide inquiry questions that support the need for further analysis. Questions will logically serve as stepping-stones for the analysis methodology.
Describes the step-by-step procedure employed and explains why it is appropriate to this case study, Provide details: what quantitative model and analytical tools will be used, what data is required (inputs, constraints, assumptions, etc.). How will data be processed / used within the context of the selected model. What analysis techniques are required to enable effective analytical processes for useable, quantifiable results?
An explanation of what the information you collected by means of using your model and effectively using Excel analytical tools. Discuss analytical results of Excel add-ins, identify trends, data constraints and any additional data analysis necessary to obtain results for meaningful assessment / evaluation leading to valid conclusions and recommendations. Note: The results (above) are just facts; the analysis is your interpretation (or opinion) of what the facts mean.
Presents the data that were collected (so the reader can make a judgment about your work based on same information you used); the data should be organized and processed to some extent for clarity but should not be just a summary.
Be sure you are addressing each question that the case studies is requiring you to respond to.
Conclusions and Recommendations
A fairly concise statement of what the case study analysis found and what you have learned. Provide any recommendation or conclusions consistent with the cases study problem requirements.
What are your lessons learned from this case study?
To include extra graphs, charts, detailed analysis data, spreadsheets. Be sure to reference these documents throughout your presentation.
Provide a list of applicable references. Include only citations to materials that were critical to your case study.
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