case writing

14Sep 2021 by
Read Chapter 5 Case Application #2 Mapping a New Direction on pages 158-159 in your textbook.  Afterward, answer the following two questions: 

How is planning illustrated in the case study?  How is strategic management illustrated in the case study?
The new CEO stated that the CEOs job is to give the employees a point of view. Explain what you think he meant by this.  Why is a point of view so important? 

Submission Requirements

Your submission must be at least 250 words
You must use at least one quote from the textbook, cited properly (including page number)
You must use 12 pt. Times New Roman font, double spaced
Your paper must be a Microsoft Word document (.docx or .rtf file only. Google Docs or PDFs will not be accepted or graded.)

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Your paper will also be checked for plagiarism by Turn It In
Youll receive a similarity score prior to final submission; your paper may not have a similarity score of 30% or higher (regardless of whether quotes are properly cited).  If a paper is submitted with a score higher than 30%, your paper will not be accepted or graded.
All sources used (including the textbook) must be listed on your references page
All quotes must also be followed with a parenthetical/in-text citation to note where you used an outside source.  For example:

According to the professor, its important to cite your sources (Robbins et al., 2020, p. 15).

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