choose a small-medium sized enterprise

14Sep 2021 by
This assigment is related to previous one.
6 citations are needed.
Please follow the instruction.

Aim: the aim of this assessment is to propose and justify an international marketing mix strategy to meet the needs of non-domestic consumers in an export/foreign market.

Develop an international marketing mix strategy for the SME and foreign market customers, previously selected for assessment 2.
Prepare a report. Use credible, peer-reviewed sources of information (textbooks, academic journal articles, newspapers, marketing reports, data from Government bodies), with a minimum of five(5) references.
Ensure the report is structured using headings and sub-headings. The report format should adhere to professional, report writing conventions, with:
Executive summary
Table of contents
International product strategy (i.e., quality level, features, product line or mix, brand logo, third party certifications, language of the product package, ingredients, design, use of colour, adaptation of product)
International pricing strategy (i.e., considering the impact of local sales taxes, tariff barriers, inflation, currency fluctuations on pricing)
International distribution strategy (i.e., channels of distributon, logistics)
International marketing communications (i.e., convincing people to buy the product; advertising, social media marketing, sales promotion, adaptation according to local rules and regulations or cultural norms, country of-origin effect)
The services marketing mix (i.e., cross cultural training of personnel, adaptation of processes or physical cues if applicable, level of customer service or after sales service)
Appendices: provide visual evidence of anything related to the international marketing of the product/service/brand you have selected (eg., screen capture from a website, product shot, advertising collateral, social media post, newspaper article, post by an influencer, breaking news item, etc.).
Keep a portfolio of advertising collateral during the term and place key materials in the appendices.

See tips given for the first assessment.
Do a Google search and visit Export Awards – Australian Export Awards ( for information on why certain companies succeeded, or examine Australian advertising agencies (i.e., Ogilvy, the Monkeys, etc.) to get ideas on marketing communications and success stories in foreign markets.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more