dodge‘s Ram truck make a splash with a web site that fans supposedly generated to organize drag raaces in several cities. Thesite features amateurishly shot footage of a drag race and contains no reference to the Dodge connection,just a shot of the Ram’s grill. Staged drag races were held where,of course,only Ram trucks emerged victorious. To emhance the “outlaw” image of this activity,the company sent bogus letters to editors of local newspapers protesting the rise in street racing and mentioning the dodge Ram involvement.Supposedly,the guerrilla campaign was so hush-hush even the top brass at the car company were kept in the dark.While there is nothing illegal about this campaign,these practices could be considered unethical based on the social criticisms we discussed in class. What are the specific social criticisms that are relevant in this example and why?What would you recommend the company do in order to practice sustainable marketing and abide by the AMA code of ethics?
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