For now, DHL has modest goals in the United States. The company aims just to raise market share to..

For now, DHL
has modest goals in the United States. The company aims just to raise market
share to between 12 percent and 14 percent—a statement that draws derision from
competitors. “I don’t think that customers will turn over their
mission-critical operations to a fledgling operation whose stated goal is to
become the No. 3 player,” said the vice president for investor relations at
FedEx. Even if DHL doesn’t break even in the United States by 2009, don’t
expect it to stop trying. With a deep-pocketed corporate parent, it can keep
plugging away for years. “They can afford a U.S. problem,”
»

For now, DHL
has modest goals in the United States. The company aims just to raise market
share to between 12 percent and 14 percent—a statement that draws derision from
competitors. “I don’t think that customers will turn over their
mission-critical operations to a fledgling operation whose stated goal is to
become the No. 3 player,” said the vice president for investor relations at
FedEx. Even if DHL doesn’t break even in the United States by 2009, don’t
expect it to stop trying. With a deep-pocketed corporate parent, it can keep
plugging away for years. “They can afford a U.S. problem,” says analyst Markus
Hesse at HVB Group in Munich. Good thing, because it looks like a problem
that’s not going to go away soon.

»

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