I will attach the outline for the marketing research proposal. Please note you only have to complete the highlighted portion(see below)
You can choose any company or brand you like, I will attach a sample paper so you can have an idea of what the proposal should look like.
1. Executive Summary (max 1 page): a brief overview of the main points in your marketing research; give the reader a good understanding of the whole research.
2. Introduction (3 pages): This part includes: 1) selection of an organization or brand 2) the background of a company, SWOT of the company, customer analysis of this company, SWOT of at least 3 competitors of this company, comparison of this company and its 3 or more competitors, industry analysis and industrial trend of this company. 3) formulation of a research problem 4) List research question(s) 5) Objective(s) 6) Hypothesis(ses)
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