International Market Entry and Management Strategies

07Sep 2021 by

Write a 4- to 5-page paper (1000 to 1375 words) in APA format and thoroughly address the prompts below. Whenever possible, provide specific examples or recommendations. Be sure to cite all of your sources and include at least one outside source in this paper. 

Course resources: 
Textbook Readings

Chapter 6 (Section 6.6) in International Management 

https://openstax.org/books/principles-management/pages/6-introduction

Chapters 8, 10, and 12 in International Business

https://saylordotorg.github.io/text_international-business/index.html
Additional Resource 

Schooley, S. (2019, June 23). SWOT analysis: What it is and when to use it. Business News Daily.

https://www.businessnewsdaily.com/4245-swot-analysis.html

This paper is focused on assessing the feasibility of success for an international firm. You will conduct a SWOT analysis of the firm, complete a PESTEL analysis on the new host country, and determine the best entry strategy. Follow the steps below. 

Perform a SWOT analysis of an existing international firm relating to a new host country market. Explain how the firm could capitalize on its strengths and opportunities and overcome its weaknesses and threats to be successful in the new host country.

Conduct a PESTEL analysis on the new host country and describe how each sector would be advantageous or disadvantageous to the firm.

Define the type of international strategy and international expansion entry mode that the firm would utilize in the new host country. Discuss the pros and cons of using the strategy and entry mode over other possible types of strategies and entry modes.

Explain the cost pressures on the firm to be successful in the new host country.

Illustrate the P-O-L-C management framework that the firm would use in the new host country.

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