archetype BMW chiefs, Panke, who sits on Microsofts board of directors,
gathered his own intelligence about the $60 billion automaker by showing up in
factories, sales offices, company cafeterias, research labs, and test tracks to
ask a lot of questions. His personal knowledge about everything from new engine
technology to electronics software and market trends runs deep. His favorite
tactic in the boardroom was throwing out intelligence he gathered from the
machinery room, a German idiom meaning the deepest levels of the companys
operationshis own secret sourcesand sparking debate.
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