13Sep 2021 by
I will attach pictures of the article.
After reading the article, briefly summarize the authors’ main arguments about the spokespersons dimensions of effectiveness on consumer decisions. In your summary, please be sure to explore the following concepts:
What were their findings?
Explain how the findings of this study relate to the concepts learned in this lesson?
Provide examples from your experiences with various environments, describing how some of the findings of this study were supported or perhaps not supported.
If you were to design communication messages for a company whose target market is diverse, what would you emphasize in the communication process to improve the message’s effectiveness?
DeShields, O. W., Kara, A., & Kaynak, E. (1996). Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson (Links to an external site.). International Journal of Research in Marketing, 13(1), 89101.
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