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BUSI 745Page 1 of 2DISRUPTIVE MARKETING PLAN: FINAL PAPER ASSIGNMENT INSTRUCTIONSBased on the approval granted for the Disruptive Marketing Plan: Brand Proposal Paper Assignment, you will complete a 4,500–6,500 word paper on their ‘disruptive’ innovative new idea for this brand using the template provided. Ten authored references are required. You may use web sites as well, but they do not count towards the ten authored sources. Included in your ten sources must be five (not previously used or assigned in this course) peer-reviewed Marketing journal references that are NEW to this paper. You may use your assigned readings as well, but they do not count towards your new ten academic sources. Important…Written Assignment Requirements This SemesterFor your papers this semester should adhere to current APA format…and that includes the following:ï‚· Times New Roman 12 Fontï‚· Double-Spacing with zero point line spacing (10 point line spacing not allowed).ï‚· One Inch Marginsï‚· Cover Page and Reference Pageï‚· And more…using the current edition of the APA manual as our guide.In addition, it is expected that the following in your writing style this semester:ï‚· Use subject headers for all papers – your reader appreciates and expects that level or organization to your work! You will lose points if you do not do so!ï‚· No visuals in the paper – put in Appendix if absolutely needed. Do not put tables in UNLESS you developed the table yourself.ï‚· Avoid “I†statements – do not talk about yourself, present facts.ï‚· Deliver at least the minimum word count requirement. ï‚· No contractions ï‚· Use the templates as provided strictly – do not change or delete subject headers.ï‚· No PDF files acceptedï‚· Each new paragraph – the first line of that new paragraph should be indented five spaces – please adopt this practice this semester – a pet peeve of mine is to see papers that do not meet this criteria.ï‚· No extra blank lines between paragraphs – deliver a ‘tight’ paper! It is critical that all students are graded based on the same writing approach.ï‚· If you use an online source, please include in the reference page the exact web link as I do verify all sources.ï‚· Avoid using bullet points and numbered lists – write formally, in full paragraphs and full sentences only.ï‚· No abbreviations – if you are referring to the United States of America, write it out…no ‘US’ – this is not good academic writing.ï‚· Always include a cover page and reference page – you all do this, just a friendly reminder!ï‚· Reference page and in-text citations must match exactly. ï‚· Authored articles must be used to meet your requirement. An authored source is simply one that is associated with a person’s full name. No wikis, blogs, videos, podcasts, dictionaries, encyclopedias qualify as a formal authored source. It is fine
BUSI 745Page 2 of 2to use a web site like the United States Census Bureau – but there is no ‘human’s name’ associated with that work. You may use it, but it will not count as one of the required authored sources you must deliver (as outlined by each assignment’s detail. Note: Your assignment will be checked for originality via the Turnitin plagiarism tool

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1) A firm that is marketing multimillion-dollar wastewater treatment systems to cities has been unable to sell a new type of system. This setback has occurred even though the firm’s systems are cheaper than competitive systems and meet the U.S. Environmental Protection Agency (EPA) specifications. To date, the firm’s marketing efforts have been directed to city purchasing departments and the various state EPAs to get on approved bidder’s lists. Talks with city-employed personnel have indicated that the new system is very different from current systems and therefore city sanitary and sewer department engineers, directors of these two departments, and city council members are unfamiliar with the workings of the system. Consulting engineers, hired by cities to work on the engineering and design features of these systems and paid on a percentage of system cost, are also reluctant to favor the new system. (a) What roles do the various individuals play in the purchase process for a wastewater treatment system? (b) How could the firm improve the marketing effort behind the new system?
2) How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine’s Day with a small box of chocolates containing four candies? Explain.
3) As a novice in global marketing, which alternative global market-entry strategy would you likely start with? Why? What other alternatives do you have for global market entry?
4) Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider?


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