Explain and evaluate critically Nokias fall in the mobile phone business.
The essay should utilise the concepts, frameworks and theories discussed in the module to describe and explain the firms actions and/or situation:
– Apply relevant theory/concepts in a manner that extends them to the case at hand, allowing you to analyse and/or explain how and why events unfolded.
– Define the strategic challenges. Discuss the mechanisms underpinning the strategic challenge using the concepts, frameworks and theories discussed in the module.
– You may suggest appropriate action that managers might have usefully undertaken to address the challenge. Actions based in theory/evidence are particularly strong.
– You may discuss whether, and what, Nokia has learned from its fall from industry leadership to also-ran status in the mobile phone market in the space of a few years
RELEVANT CONCEPTS & FRAMEWORKS & THEORIES:
1. Incremental vs breakthrough innovation
2. Product vs Process Innovation
3. Linear science-push innovation model
4. Linear demand-pull innovation model
Academic level: MSc.
English level: C1/C2.
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