Non-Profit Organization NYPIRG (Instagram) Voter Registration Op-ed, Press release

Nonprofit Project Outline                                                                                                     
Non-Profit: New York Public Interest Group
Focus: Democracy/Register and encourage individuals to vote
Issue: There aren’t enough people that are registered to vote
The Non-profit Instagram account is “nypirg” if you need any info. Give info on events/detailed 
Submit an outline of their selected nonprofit final project to before the final project is submitted.  This outline should cover:

A list of the topics that they will treat in their plan
Mention of how those topics will be examined
General recommendations for the organization
A list of references (from class and any outside resources) at the end of the outline   

The submission of the outline will enable students to get a “head start” on their projects and will allow the instructor to give valuable feedback to the student.  
Nonprofit outlines should be approximately 500 WORDS in length 
Assignment: Op-ed                                                                                                              
Increasingly, nonprofit leaders are turning to writing editorials in order to convey their message to a wider audience.  In the nonprofit world, writing shorter, thought-provoking essays can go a long way in reaching not only members and supporters, but also the general public.  Writing an effective op-ed requires developing a skill-set that fosters a greater public understanding of the issue/problem at hand, from the vantage point of the nonprofit expert.  In other words, the nonprofit professional writes an op-ed in order to educate the public on an issue/problem of central importance to the organization in which he/she works.  
There are five main components to writing an effective op-ed: (1) clear presentation of the issue/problem; (2) the use of neutral or “bridge-building” language (i.e. not using highly charged or partisan language which only serves to eliminate the possibility for civil discourse); (3) viewing the issue/problem in a new or innovative way; (4) offering some suggestions for resolving the issue/problem at hand; and (5) creating an eye-catching title.
Assuming the role of a leader at the nonprofit organization you selected, students will write a 750-1000 word editorial on a current nonprofit issue/problem.   For the project, students must act on behalf of the nonprofit organization he/she is following and write on an issue currently affecting both organizations if working as a team.  For instance, if the student writes on behalf of “Greenpeace”, then conducting some research on issues affecting the environment would be helpful in framing the op-ed.   After conducting this research, the student must craft his/her particular take on the issue.  Resources and guides on writing an effective op-ed will be posted on Blackboard for your review. 
A press release is an effective way to advertise a nonprofit event for which the wider public is invited.  The event in question could be a lecture, fundraiser, dinner, concert, or new initiative.  Like the op-ed, the press release uses the media, albeit in a more expansive sense — newspaper, radio, television, blogs — to publicize the event as well as raise funding and awareness.  Therefore, the press release must be written in a way that clearly details the nature of the event in order that the public understands and hopefully is moved to attend.  Unlike the op-ed, the press release does not revolve around developing new/innovative lines of argumentation.  Furthermore, the purpose of the press release is not to present an opinionated take on the event.  Similar to an Op-Ed on occasion organizations collaborate and host events with another organization and submit a joint press-release. Students can work with one other student for the submission of this assignment.
Instead, an effective press release hinges on the following three components: (1) clear, engaging language; (2) accurate narration of the event in question; and (3) detailed contact information for the nonprofit organization.   Having experience writing a press release is a good skill-set to develop, and one that is actively employed in the work of nonprofit organizations.  
Assuming the role of communications director for an existing nonprofit students will develop a 600–700 word press release about an original event, i.e., one that has never taken place, which their organization will host alongside a private company or public agency.  The press release will provide an overview about the event and its purpose, information about event partners, location, and registration

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