Each student will be assigned
a primary company on which to base their paper.
The company will be either a service or manufacturing organization. You will then select a major competitor of
this primary company. The paper should
be written in a way to detail the two companies and how they operate on several
The paper should be written
as a complete and thoughtful term paper.
It is not meant to be a short-answer assignment that simply answers the
bullets below. The items listed below
need to be incorporated into the final product as a cohesive piece of work.
Within the write-up, the
paper must address the following items:
§ Background information on both companies (primary company
and selected major competitor)
§ Detail the Industry in which they compete
§ Primary products or service of each company
§ The Mission Statement of each company
§ What are the Core Competencies of each company and how do
§ Identify other competitors that compete in this industry
and where these two companies rank.
§ What does each company compete on (Cost, Quality, Time, or
Flexibility)? Explain your choice and compare the two companies.
§ Identify the Order Qualifiers for this type of business/industry
§ Identify each company’s Order Winners and discuss how each
company’s Order Winners differ
§ What are the target markets for your primary company?
§ What are the target markets for your selected major
competitor? Is the target market the
same or different for these 2 companies?
§ Elaborate on what things your primary company does better
than your selected major competitor
§ Elaborate on what things your selected major competitor
does better than your primary company
§ How does your primary company grow market share? How does your selected major competitor grow
their market share?
§ How has the COVID pandemic impacted your primary
company? Did your selected major
competitor fair better or worse due to COVID?
§ Include references
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