production and operations management

Each student will be assigned
a primary company on which to base their paper. 
The company will be either a service or manufacturing organization.  You will then select a major competitor of
this primary company.  The paper should
be written in a way to detail the two companies and how they operate on several
key attributes. 

The paper should be written
as a complete and thoughtful term paper. 
It is not meant to be a short-answer assignment that simply answers the
bullets below.  The items listed below
need to be incorporated into the final product as a cohesive piece of work.

Within the write-up, the
paper must address the following items:

§  Background information on both companies (primary company
and selected major competitor)

§  Detail the Industry in which they compete

§  Primary products or service of each company

§  The Mission Statement of each company

§  What are the Core Competencies of each company and how do
they differ?

§  Identify other competitors that compete in this industry
and where these two companies rank.

§  What does each company compete on (Cost, Quality, Time, or
Flexibility)? Explain your choice and compare the two companies.

§  Identify the Order Qualifiers for this type of business/industry

§  Identify each company’s Order Winners and discuss how each
company’s Order Winners differ

§  What are the target markets for your primary company? 

§  What are the target markets for your selected major
competitor?  Is the target market the
same or different for these 2 companies?  

§  Elaborate on what things your primary company does better
than your selected major competitor

§  Elaborate on what things your selected major competitor
does better than your primary company

§  How does your primary company grow market share?  How does your selected major competitor grow
their market share?

§  How has the COVID pandemic impacted your primary
company?   Did your selected major
competitor fair better or worse due to COVID?

§  Include references