This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build criticalthinking and problemsolving skills within the context of data analysis and interpretation. You’ll gain a firsthand understanding of how data analytics supports decisionmaking and adds value to an organization.
Pastas R Us, Inc. is a fastcasual restaurant chain specializing in noodlebased dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3mile radius) that satisfy the following demographic conditions:
Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.
The company has collected data from its 74 restaurants to track important variables such as average sales per customer, yearonyear sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.
Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you’ve been assigned the responsibility of conducting a thorough statistical analysis of the company’s available database to answer executive management’s questions.
Write a 750word statistical report that includes the following sections:
Section 1 – Scope and descriptive statistics
Section 2 – Analysis
Section 3: Recommendations and implementation
Cite American based references as this is an American company
Format your citations according to APA guidelines.
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