For this second essay, you will use the discussion we have had in the last few weeks to write a “rhetorical analysis” about an advertisement of your choosing. You will analyze the effectiveness of the advertisement and consider the strategies that its creators used to persuade the customer, viewer, or reader, applying material from “Weasel Words.” You may choose the recent purchase you journaled about, the commercial you wrote about in the Argumentation Discussion Forum, the print ad you studied for the Argumentation assignment, or any other advertisement that you think would be suitable. Remember that the assignment requires you to discuss all 3 modes of argumentation, so be sure to choose an advertisement with multiple appeals (logos, pathos, and ethos).
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