Risk Communication in Practice

07Sep 2021 by
*Please use the attachment as one of the references for this paper*

The COVID-19 pandemic has created a steady stream of public health messaging, including recommendations and guidelines. In a three to four-page essay, students cite examples from four controversial pandemic-control measures to assess how closely official messaging conforms or violates the Five Ts of effective Public Health Emergency Risk Communication.

This written assignment will focus on your independent, critical thinking around how public health and political leaders in the COVID-19 pandemic response are adhering to the five tenets of effective outbreak risk communication:  Trust, Timeliness, Transparency, Two-way Communication, Top-down Commitment. From the CNN story on CDC’s challenges with retaining credibility and other contemporary examples of your choosing, find compelling examples showing how these five principles have been both observed AND violated. Speak also to the consequences of both effective and flawed communication around the pandemic.   Develop a three to four-page essay (12 pt. Times New Roman, double-spaced) including the following:

Specific examples of where messaging either advanced or diminished Trust, Timeliness, Transparency, Two-way communication, and Top-down Commitment, and how these outcomes either advanced or diminished progress toward containing the pandemic.
Fully defend your answers:  What did the message or messenger do or say to advance or diminish one or more of the Ts 
What makes the good examples noteworthy? 
How could the bad examples have been prevented?
What were/are the likely effects of both effective and problematic messaging?
How do you see the news media’s role in either advancing or detracting from public health goals around COVID-19?
What overarching conclusions might you draw from observing official COVID-19 messaging?

Formal citations, e.g., end or footnotes are not necessary but do mention sources in narrative.

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