RMCP 172 Term Paper Assignment

RMCP 172

 

Term Paper Assignment (10% OF FINAL MARK)

 

Due in eLearn on November 3rd.

 

In a 2-page Word or PDF Document:

 

Your task is to design a coherent strategy for a local fruit
and vegetable store that is facing a challenge from the expanded fresh fruit
and vegetable offering of a competing supermarket.

Supermarkets generally offer lower prices than fruit &
vegetable stores.

 

In order to compete, you need to adjust your Retail Mix.

 

This should involve identifying a new or existing TARGET
CUSTOMER

(example: you may want to concentrate on an ethnic
customer – Chinese)

Describe 5 characteristics of your target customer (Age,
Lifestyle, etc.)

How can you adjust your Retail Mix to provide a better
Value Proposition to that customer?

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