Samsung is planning to increase the sales of their smartwatches in the United St

 

Samsung isplanning to increase the sales of their smartwatches in the United States ofAmerica (USA) over the next 12 months and have asked you to work on adigital marketing plan to help achieve this.You havebeen appointed as the Digital Marketing Manager. Your task is to create adigital marketing plan for Samsung to help support the companies’ growthobjectives, with a special focus on the digital considerations to help thecompany in their decision-making processes. You have specifically been asked toconsider the following key areas within the digital marketing plan:Project ObjectivesSegmentation/Target Markets/PositioningDigital Marketing MixConclusions
 

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