Wang insists he’s not jeopardizing earnings. One reason, he says, is that China Mobile runs a much..

Wang insists
he’s not jeopardizing earnings. One reason, he says, is that China Mobile runs
a much leaner operation in the countryside. It has largely dispensed with
stores and is instead relying on village chiefs such as Xie to persuade
neighbors to buy handsets and prepaid cards. China Mobile offers cell-phone
plans tailored for farmers that include information such as crop prices and
tips on duck breeding delivered via text message, the Internet, and a call-in
phone service. The plan costs a nominal 25 cents a month, but users must pay
extra to place calls and send text messages. Since
»

Wang insists
he’s not jeopardizing earnings. One reason, he says, is that China Mobile runs
a much leaner operation in the countryside. It has largely dispensed with
stores and is instead relying on village chiefs such as Xie to persuade
neighbors to buy handsets and prepaid cards. China Mobile offers cell-phone
plans tailored for farmers that include information such as crop prices and
tips on duck breeding delivered via text message, the Internet, and a call-in
phone service. The plan costs a nominal 25 cents a month, but users must pay
extra to place calls and send text messages. Since its launch in October, 2006,
the service has been rolled out to 12 provinces in western China and is
expected to go nationwide later this year. “Our main purpose now is to provide
farmers with information that benefits them,” says Qin Dabin, vice general
manager of China Mobile’s operations in the western city of Chongqing. Although
it will take some time before the initiative turns a profit, Qin says it’s
helping to attract subscribers.

»

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