What’s behind the flurry of deals? “We want to make the cell phone into a new medium,” says Wang….

What’s
behind the flurry of deals? “We want to make the cell phone into a new medium,”
says Wang. The company is aggressively pushing extras such as ringtones and
music downloads. Demand for such services is expected to surge with the launch
of third-generation (3G) mobile technology in time for the Beijing Olympics in
2008. Beijing telecom consultancy BDA China estimates revenues from such
services will jump from $10.4 billion last year to $28.6 billion by 2010. Wang
believes his company’s continued dominance of China’s cell-phone market will
depend on the news, entertainment, and music it
»

What’s
behind the flurry of deals? “We want to make the cell phone into a new medium,”
says Wang. The company is aggressively pushing extras such as ringtones and
music downloads. Demand for such services is expected to surge with the launch
of third-generation (3G) mobile technology in time for the Beijing Olympics in
2008. Beijing telecom consultancy BDA China estimates revenues from such
services will jump from $10.4 billion last year to $28.6 billion by 2010. Wang
believes his company’s continued dominance of China’s cell-phone market will
depend on the news, entertainment, and music it can beam to subscribers. So in
June, China Mobile plunked down $166 million for a 19.9 percent stake in
Phoenix Satellite Television Holdings, the mainland’s most popular cable news
and entertainment channel.

»

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