Whose version of best practice should we accept? Could it be that best fit is best practice? Best fit is good in theory but elusive in practice. Discuss. Think of a firm that you believe has a cost-defender competitive strategy and another that you see as having a quality-defender strategy, then compare the two in terms of (a) what they actually produce and market, (b) their public brand image, (c) their organisational structure, and (d) their management culture.
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